March 16, 2017 — BODYARMOR, a new premium sports drink, today announced a partnership with rising star NASCAR driver, Ryan Blaney. This partnership marks BODYARMOR’s first foray into the world of motorsports, where proper hydration plays a crucial role in driver performance. Blaney will be instrumental in helping to raise awareness for the fast-growing sports drink nationwide.
Blaney, who is in his second year in the NASCAR Cup Series and has already had a tremendous start to the season, first discovered BODYARMOR at the end of last year and instantly became a fan.
“Racing is a sport of discipline and endurance – and proper hydration is vital,” said Blaney. “Temperatures inside the car can reach up to 120 degrees – and with races lasting anywhere from 2-4 hours – it’s important that I hydrate my body. BODYARMOR keeps me hydrated better than anything else I’ve tried – and it tastes great. I am really excited to join the BODYARMOR team and spread the word to a whole new audience.”
As part of the partnership, Blaney will appear in in-store and external advertising campaigns, be featured in digital and social media activations, appear at local events and help to generate awareness for the brand throughout the country. Blaney will join a team of high profile athlete partners for the brand including James Harden, Mike Trout, Dustin Johnson, Andrew Luck, among others.
At 23-years old, Blaney is a key pillar of NASCAR’s youth movement. Through an alliance between the Wood Brothers – NASCAR’s longest tenured team – and Team Penske – one of the most successful teams in the history of professional sports – Blaney competes full-time in the NASCAR Cup Series and in select NASCAR Xfinity Series events.
BODYARMOR is a premium sports drink that provides superior hydration and is packed with electrolytes, coconut water, and vitamins. BODYARMOR is high in potassium and low sodium and contains natural flavors, natural sweetener and no colors from artificial sources. BODYARMOR is available in 9-great tasting flavors. BODYARMOR has also just introduced BODYARMOR LYTE, which has all the same nutrients as BODYARMOR, contains no artificial flavors and is naturally sweetened with just 20 calories per serving; and BODYARMOR water, a premium sport water designed by athletes, for athletes.